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Today’s headlines

Research Mobile’s influence on offline sales continues to grow: Forrester
More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research. Entire article
Multichannel retail support Taco Bell ramps up secret product launch through mobile pre-order
Taco Bell is pairing the lure of mystery with the Super Bowl’s substantial reach in a campaign that prompts users to pre-order a not-yet-unveiled new product through a mobile-optimized platform.
Entire article
Applications Disney, Lionsgate think future-first with mobile ticketing app investment
The Walt Disney Company and Lionsgate are two of the studios making a hefty investment in the Atom Tickets mobile application, proving that the potency of smartphone-enabled ticketing will continue to skyrocket this year. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore for an educational, hour-long webinar on Feb. 25 at 2 p.m. ET where they will explain what to include in your digital roadmap for the coming year. Entire article
Social networks Bojangles brings social media followers on journey to Super Bowl
Fast food chain Bojangles is hoping to drive sales ahead of this year’s Super Bowl through a publicized road trip to support the Carolina Panthers, during which fans can request a stop in their town through social media. Entire article
Content Mobile Minutes: Yahoo cuts costs; Levi’s Stadium; Binge flying; Xiaomi lands in US
Today in mobile marketing – Yahoo’s Marissa Mayer to unveil cost-cutting plan; Techiest Super Bowl ever: Silicon Valley’s stadium girds for the big game; Get ready to binge-fly with unlimited flight subscriptions; Exclusive: US Mobile is the first legit Xiaomi, Meizu carrier in US. Entire article
Content Priceline.com’s cross-platform revamp lifts off with targeted video on Facebook – Mobile Marketer
Mobile Marketer today – Priceline.com’s cross-platform revamp lifts off with targeted video on Facebook; Mobile, still king at Google, is poised for boost from machine learning. Entire article
Advertising Mobile video ads poised to explode, but brands must make investment: L2 – Luxury Daily
Luxury Daily today – Mobile video ads poised to explode, but brands must make investment: L2; Zoolander infiltrates high fashion as film premiere approaches. Entire article
Columns Resurgence of SMS marketing
For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing. Entire article
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