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Today’s headlines

Research 55pc of retailers say mobile’s purpose is to drive in-store sales: report
One reason why retailers are losing their intimidation of online giants such as Amazon is because so many now believe the purpose of mobile is to drive shoppers to stores, according to a recent report from RSR Research. Entire article
Payments Neiman Marcus, Office Depot simplify shopping via MasterCard digital wallet
Neiman Marcus, Office Depot and Rue La La are among the latest retailers to leverage MasterPass, MasterCard’s digital wallet, and its in-application purchasing capabilities. Entire article
Q&A Q&A: StyleSeat prioritizes personalization to drive mobile growth
Online beauty booking service StyleSeat is hoping to continue its pace in the mobile booking space by putting its customers first and prioritizing personalization to make sure customers receive offers they want. Entire article
Strategy Illy Café extends gamified mobile sales platform to consumer-facing staff
To insure quality coffee knowledge and preparation, Illy Café North America implemented a backend mobile sales platform for its associates that will now be extended to its consumer-facing staff. Entire article
Multichannel retail support Sol Republic leverages mobile loyalty with Tiger Woods’ help
Sol Republic, a maker of headphones endorsed by Tiger Woods, is using the Lootsie mobile loyalty program to let consumers earn points they can redeem for rewards from brand partners that include Gaiaim, lyft, Barkbox, 1800Flowers and Aldo. Entire article
Content Mobile Minutes: Google’s Nexus 6 flub; Samsung mobile sales decline; Runkeeper app and Spotify; Uber in South Carolina
Today in mobile marketing – Google’s Nexus 6 inventory flub dents holiday revenue; Samsung profits hit by falling mobile sales; RunKeeper now lets users listen to Spotify songs in its mobile app; Uber cleared to operate in South Carolina. Entire article
Marketing Facebook’s beacon play could accelerate seamless mobile moves – Mobile Marketer
Mobile Marketer today – Facebook’s beacon play could accelerate seamless mobile moves; Why T-Mobile chose mobile streaming over television for Super Bowl ad. Entire article
Advertising Patek Philippe leads with timepiece statistics for Departures ad – Luxury Daily
Luxury Daily today – Patek Philippe leads with timepiece statistics for Departures ad; Chinese millionaires spending 5pc less on gifting: report. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Editorial calendar Editorial calendar 2015 for Mobile Commerce Daily
Here is the 2015 editorial calendar for Mobile Commerce Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Commerce Daily and Mobile Marketer. Entire article
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