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Today’s headlines

Applications Can Snapchat turn discovery know-how into mcommerce prowess?
Snapchat’s reported plan to evolve its Discover channels into a commerce destination could transform the social media application into a one-stop platform for consumers, if it gets retargeting right. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Entire article
Payments Apple Pay’s China debut faces challenge in low NFC penetration
Apple Pay debuted in China this week, potentially providing a significant boost to the mobile payments platform, but low penetration of near-field communications terminals suggests growth will remain measured for some time. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
As the dust settles on another hopefully hectic holiday season, brands and retailers are turning their attention to 2016 and beyond. Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Entire article
Payments PayPal revamps app with easy money management from home screen
PayPal’s latest update to its application includes a new home screen designed to make it faster and easier for users to access their most important account information and take popular actions, such as send payments. Entire article
Multichannel retail support Vineyard Vines sparks in-app sales with limited-edition giveaway
Apparel retailer Vineyard Vines attempted to boost in-application sales yesterday by promising mobile shoppers a limited-edition golden whale sticker signed by the brand’s well-known co-founders. Entire article
Content Mobile Minutes: Amazon expands deliveries; Carriers and WhatsApp; Twitter in Japan; IPhone trade-ins
Today in mobile marketing – Amazon is expanding deliveries by its on-demand drivers; Why carriers want to delete WhatsApp; Apple offers new iPhone trade-in plan; Twitter has more users than Facebook – in Japan. Entire article
Content Q&A: How Marriott checks in mobile, from bookings to travel assistance – Mobile Marketer
Mobile Marketer today – Q&A: How Marriott checks in mobile, from bookings to travel assistance; Levi’s favors noninstrusive approach with opt-in, geotargeted ads. Entire article
Advertising Lane Crawford continues connected commerce strategy with Apple Pay – Luxury Daily
Luxury Daily today – Lane Crawford continues connected commerce strategy with Apple Pay; Sophisticated hackers call for refined payment security systems: report. Entire article
Columns Going mobile is no longer enough
With so much data now available to marketers, it is crucial that they understand the different types of data to create the best and most relevant user experience. Entire article
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