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Today’s headlines

Multichannel retail support Express exec says geo-bidding, cross-partnerships make significant impact on mcommerce
PALM DESERT, CA – An Express executive at eTail West 2015 discussed the significant impact on mcommerce the brand’s geo-bidding efforts had when used to ramp up awareness of new stores or holiday sales, and revealed the clothing retailer’s relevant cross-partnerships also snagged a wider audience of potential consumers. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Join Macy’s Martine Reardon, Target’s Alan Wizemann, Sephora’s Johnna Marcus, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995. Entire article
Merchandising HSN, Disney execs: Content trumps retailers’ omnichannel efforts
PALM DESERT, CA – HSN, The Disney Store and Sur La Table executives at eTail West 2015 revealed their view of omnichannel as a dying term, encouraging retailers to focus more heavily on content instead to drive sales and connect with consumers, especially via mobile-optimized emails. Entire article
Marketing exec says brands should delegate more resources to mobile
PALM DESERT, CA – A former Bath and Body Works executive at eTail West 2015 advised brands to allocate more resources, marketing and budgets to mobile strategy to stay competitive and truly personalize the omnichannel experience for each individual consumer. Entire article
Research China, Turkey and UAE dominate smartphone shopping: PayPal
As mobile commerce continues to outpace general ecommerce, consumers in three countries – China, Turkey and United Arab Emirates – are currently dominating smartphone shopping, according to a new report from PayPal and Ipsos. Entire article
Content Mobile Minutes: Google faces violations; Barbie now Siri-like; Microsoft apps’ cloud support; Facebook’s reality apps
Today in mobile marketing – Google faces potential antitrust probe in Russia; Mattel Inc. gives Siri-like capabilities to Barbie; Microsoft Office apps for iOS get third-party cloud storage support; Facebook in your face: Virtual reality apps on way. Entire article
Marketing Shazam, Fandango eye bigger role as mobile-first lifestyle brands – Mobile Marketer
Mobile Marketer today – Shazam, Fandango eye bigger role as mobile-first lifestyle brands; Facebook grabs bigger piece of growing dynamic retargeting budgets. Entire article
Advertising Place consumers at center of everything: Neiman Marcus exec – Luxury Daily
Luxury Daily today – Place consumers at center of everything: Neiman Marcus exec; Couture houses work to explore Chinese cultural appropriation at The Met. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
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