RSS |  Advertise with us |  Also known as Mcommerce Daily |  Follow us on TwitterFollow us on Twitter February 18, 2015
Read more on | Jobs | Blog
Subscribe to email newsletter   

Today’s headlines

Search exec says mobile deserves starring role in SEM, product searches
PALM DESERT, CA – A executive at eTail West 2015 discussed the importance of attribution in search engine marketing and stressed the need for mobile bidding as the mcommerce sector grows larger, suggesting that cross-device attribution should be at the forefront of retailers’ minds. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Join Macy’s Martine Reardon, Target’s Alan Wizemann, Sephora’s Johnna Marcus, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995. Entire article
Merchandising Zappos execs: Omniplatform is key for healthy retargeting, ROI growth
PALM DESERT, CA – Zappos executives at eTail West 2015 discussed the brand’s future plans for augmenting its mobile strategy, including mobilizing a retargeting platform that saw success on desktop, placing a bigger focus on programmatic and ramping up efforts for mcommerce campaigns to convert browsers into shoppers. Entire article
Strategy Brands should shift digital focus from creative to content: FGL Sports exec
PALM DESERT, CA – An FGL Sports executive at eTail West 2015 discussed the need for a content-first focus to aid in digitizing the retail journey, using an example of adapting Canadian retailer Sports Chek’s print circulars for Facebook to reach more people and ramp up sales. Entire article
Revenue Fandango sees 65pc ticket sales via mobile for Fifty Shades
Movie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures’ film Fifty Shades of Grey. Entire article
Payments United Healthcare’s Health4Me employs mobile payments for health claims
Health insurance provider United Healthcare’s mobile application Health4Me has introduced new features, including the ability to complete mobile payments for customers’ health claims and manage their healthcare expenses. Entire article
Content Mobile Minutes: Apple Watch’s health features; Japan prefers flip-phones; Sony’s Google Glass rival; Android Lollipop design
Today in mobile marketing – Apple was forced to nix key health features from its smartwatch – report; Japan’s old flip-phones soldier on while smartphones shrink; Sony’s Google Glass rival SmartEyeglass goes on sale for $840, or £520; Wolverton: Android Lollipop gives Google operating system a sweet new look. Entire article
Marketing How Dr Pepper drove 213K store visits with programmatic mobile ads – Mobile Marketer
Mobile Marketer today – How Dr Pepper drove 213K store visits with programmatic mobile ads; Heineken scores with multi-pronged mobile strategy targeting soccer fans. Entire article
Advertising Balenciaga reaches fashionistas on the move with ad – Luxury Daily
Luxury Daily today – Balenciaga reaches fashionistas on the move with ad; Luxury brands cater to Chinese tourists for Lunar New Year celebrations. Entire article
Columns Why is shopping on your phone so difficult?
There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent. Entire article
Please click here to download now! Please click here to download now! "Tools to Create and Manage Passbook Passes | SUMOTEXT" sign up now!
Read all the news on | Subscribe

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising:  | Advertisement rates

Copyright 2015 Napean LLC. All rights reserved. Privacy policy | Contact us 401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter