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Today’s headlines

Q&A Q&A: Home Depot benefits from early investments in mobile
A Home Depot executive said that the chain is now reaping the rewards from starting to invest in mobile years ago and expects more good news in the future as it focuses on enhancing search capabilities, streamlining in-store checkout and experimenting with new innovations. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Entire article
Payments What PayPal’s lower mobile conversion rates mean for retailers
Although PayPal has been heralded as an easy-to-use payment service with a high adoption rate among merchants and consumers alike, the platform’s users have a 14 percent lower conversion rate on mobile than those who pay by credit card, suggesting that retailers are using the wrong approach. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Please click here to register for the free webinar on Feb. 25 at 2 p.m. to 3 p.m. ET As the dust settles on another hopefully hectic holiday season, brands and retailers are turning their attention to 2016 and beyond. Constantly trying to keep ahead of the competition, retailers are working hard to align their […] Entire article
Applications Domino’s expands Apple Watch app capability to ordering
Domino’s is furthering its image as a driver in mobile ordering with the addition of the Apple Watch to the bevy of channels where customers can pay for and order products. Entire article
Applications La Madeleine butters up loyalty with new mobile rewards app
Bakery chain La Madeleine Country French Café is heating up customer engagement and loyalty by introducing an incentive-based mobile application, giving the first consumers to register the opportunity to win a trip to France. Entire article
Content Mobile Minutes: Fandango buys Rotten Tomatoes; Google Express expands; Apple opposes judge; T-Mobile adds customers
Today in mobile marketing – Fandango to acquire Rotten Tomatoes and Flixster from Warner Bros.; Google adds fresh food to Express delivery in crowded field; Apple opposes judge’s order to help unlock phone linked to San Bernardino attack; T-Mobile profit nearly triples, adds 2.1 million customers. Entire article
Content Hilton infuses mobile throughout mass and personalized appeals – Mobile Marketer
Mobile Marketer today – Hilton infuses mobile throughout mass and personalized appeals; Neuroscience shows mobile lag causes stress. Entire article
Advertising Luxury Immersive Tours culls curated knowledge from Mobile World Congress classroom – Luxury Daily
Luxury Daily today – Luxury Immersive Tours culls curated knowledge from Mobile World Congress classroom; Online retailers should approve 90pc of cross-border purchases: report. Entire article
Columns How small to midsize businesses can benefit from mobile marketing
Who knows the most about a local market’s opportunities, trends, needs and other nuances? The franchisees, agents, dealers and business owners who spend all of their time there? Or the people hundreds of miles away at their company’s national headquarters or its ad agency? Entire article
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