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Today's headlines

80pc of consumers experience mobile shopping satisfaction despite security concerns: report

Mobile commerce is now a global phenomenon, says a new report from the Interactive Advertising Bureau, with 80 percent of customers from around the world saying they are satisfied with their smartphone shopping options.

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Announcing Mobile FirstLook 2017 New York Jan. 18

Register now for the nation's premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey's, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Multichannel retail support
H&M, Sephora nab early entry into Kik’s fashion bot shop

H&M, Sephora and Victoria’s Secret Pink are three of the brands with chatbots in messaging application Kik’s new fashion and beauty bot category, allowing users to receive outfit recommendations and browse new styles in an artificial intelligence-enhanced experience.

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HotelTonight joins mobile loyalty space with in-app tiered rewards program

HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on the amount they spend.

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Fragrance Outlet uncaps beacon-enabled rewards with shopkick partnership

Fragrance Outlet is partnering with shopkick to bring the shopping application’s brand of step-driven rewards to its perfume-perusing customers, using beacons and location data to sweeten the deal.

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Mobile Minutes: Facebook at Work; Citigroup vs. Venmo; Spotify in Japan; AI ethics group

Today in mobile marketing - Facebook at Work to start doing the business next month; Citigroup teams up with rival banks to fight Venmo; Spotify debuts in Japan, complete with karaoke lyrics; Facebook, Google, Amazon, IBM and Microsoft join forces on AI ethics.

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Why BlackBerry’s departure from smartphone production means little to mobile marketers – Mobile Marketer

Mobile Marketer today - Why BlackBerry’s departure from smartphone production means little to mobile marketers; Lay’s unpacks new fan-favorite flavors with hourly text-to-win contest.

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Mr Porter builds two-screen shopping experience with Apple TV app – Luxury Daily

Luxury Daily today - Mr Porter builds two-screen shopping experience with Apple TV app; UHNW population to grow 50pc by 2020: Wealth-X.

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