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Today’s headlines

Multichannel retail support Walmart’s mobile-enabled grocery ordering drives repeat visits, prompting expansion
As Walmart continues to expand its online grocery-ordering test to new markets, the mobile-enabled service is helping the retailer drive repeat business and support customer satisfaction. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Join Macy’s Martine Reardon, Target’s Alan Wizemann, Sephora’s Johnna Marcus, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995. Entire article
Research Mobile wallets are more marketing channel than payments topic: Forrester
While mobile wallets currently offer significant value to brands, marketers must also look beyond those solutions and focus on mobilizing loyalty platforms to create branded moments and transform payment options into a viable marketing channel, according to a report from Forrester Research. Entire article
Multichannel retail support ShopAdvisor taps beacons to expand favorite product offers for shoppers
ShopAdvisor, a personal shopping concierge mobile application, is partnering with Mobiquity Networks in a beacon-supported initiative that will let its nearly two million users know when they are physically close to retailers carrying their favorite products, pointing to the power of proximity and preference in mobile commerce. Entire article
Payments JetBlue flies in Apple Pay for in-flight purchases, seating upgrades
JetBlue Airways is bolstering its mobile offerings by enabling travelers to purchase snacks, beverages and upgrades to premium seats via Apple Pay, making it the first airline to roll out this feature and suggesting that more will quickly follow as mobile payments cement their status this year. Entire article
Payments Bitcoin ATM helps put legitimate status on cryptocurrency
The opening of a bitcoin ATM in a traditional bricks-and-mortar shopping mall in Vancouver, WA, signifies a shift in thinking as the controversial cryptocurrency gains traction in the marketplace. Entire article
Content Mobile Minutes: Facebook mimics Craigslist; IWatch tracks glucose; Science refutes FitBit; Sidecar’s package delivery
Today in mobile marketing – No one can stop Craigslist, but Facebook is trying again; Apple Watch app made by Dexcom will display blood glucose levels; Science says FitBit is a joke; Sidecar, a ride-hailing start-up, pushes into package delivery. Entire article
Marketing Fashion brands struggle for innovation in mobile marketing efforts – Mobile Marketer
Mobile Marketer today – Fashion brands struggle for innovation in mobile marketing efforts; Marriott ramps up mobile storytelling with trailer for first short film. Entire article
Advertising Marc Jacobs looks to dedicated readers with Elle mobile ad – Luxury Daily
Luxury Daily today – Marc Jacobs looks to dedicated readers with Elle mobile ad; Luxury industry insiders feel optimistic about 2015: report. Entire article
Columns Snapchat opens the floodgates to publishers and brands
Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented. Entire article
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