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Today’s headlines

Applications Kmart, Sears embrace mobile’s exclusivity with inventory scanning, sales alerts
Kmart and Sears have both updated their applications with the ability to receive alerts on specials before they are available more broadly and scan in-store items to check online inventory, highlighting how retailers can leverage mobile to provide added value to loyal shoppers. Entire article
Marketing Announcing Mcommerce Summit 2016 New York May 5
Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.
Entire article
Software and technology MasterCard supports mobile lending, password-free authentication startups for next-gen innovations
A mobile lender and a next-generation authentication platform are among the startups being funded by MasterCard and Silicon Valley Bank, pointing to the untapped potential in mobile for reimagining commerce and financial services. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore for an educational, hour-long webinar on Feb. 25 at 2 p.m. ET where they will explain what to include in your digital roadmap for the coming year. Entire article
Applications Wine Spectator targets value-minded wine lovers with new app
M. Shanken Communications beverage and food publication Wine Spectator is appealing to wine-loving millennials with a new application that helps users find quality, less expensive offerings. Entire article
Payments St. Paul promotes hassle-free parking with remote-pay mobile app
The city of St. Paul, MN, is the latest metropolis to streamline the parking experience via mobile, allowing residents and visitors to remotely pay for metered parking using a new smartphone application. Entire article
Content Mobile Minutes: Replacing the iPhone; App spending; IBM’s AI group; Facebook simplifies video captioning
Today in mobile marketing – Here’s what will replace the iPhone, says Apple analyst Gene Munster; Cheap smartphones to propel app spending past $100B; Stephen Pratt, head of IBM’s new artificial-intelligence group, leaves; Facebook adds easy captioning to video ads in latest push for TV dollars. Entire article
Content Tommy Hilfiger modernizes NYFW check-in with Apple Watch fast pass – Mobile Marketer
Mobile Marketer today – Tommy Hilfiger modernizes NYFW check-in with Apple Watch fast pass; Target tweets personalized messages, showing appreciation for loyal customers. Entire article
Advertising Georg Jensen makes love connections in social effort – Luxury Daily
Luxury Daily today – Georg Jensen makes love connections in social effort; Chanel, Hermès rank as top brands worth premium pricing: survey. Entire article
Columns Data rules Echo, Siri and Google Now
This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough. Entire article
Columns Mobile advertising to get more creative to target shoppers
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks. Entire article
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