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Today’s headlines

Multichannel retail support Home Depot’s remodeled associate smartphone showcases mobile in-store prowess
Home Depot continues to show that it is a force to reckon with in leveraging mobile in-store to drive sales as the retailer introduces the next generation of a smartphone designed specifically for store associates. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Join Macy’s Martine Reardon, Target’s Alan Wizemann, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995. Entire article
Research Smartphones grabbed 41pc more online visits in January: report
While desktop lost 15 percent of its share of online visits in January, mobile, specifically smartphones, is on the uptick, gaining 41 percent year over year, according to a new report from Branding Brand. Entire article
Payments Shell pumps up convenience with PayPal mobile payments trial
Shell will test PayPal-enabled mobile payments at 1,000 gas pumps across Britain this spring, easing and expediting gasoline purchases for invited Shell Drivers’ Club customers in April before rolling out the service nationwide later this year. Entire article
Strategy Yelp gorges on mobile ordering with Eat24 acquisition
In a reflection of the quick growth in the mobile ordering space, local business search engine Yelp has acquired Eat24 for $134 million. Entire article
Applications HotelsByDay competes with flexible daytime mobile bookings
HotelsByDay, a new mobile application that offers users intra-day hotel options and flexible daytime room stays, hopes to edge out other booking app competitors due to its novel approach at targeting business travelers in need of quiet rooms between flights. Entire article
Content Mobile Minutes: Facebook’s mobile Internet in India; Twitter’s government requests; New iOS 9 plans; Mobile video boom
Today in mobile marketing – Facebook launches free mobile Internet service in India; Twitter’s government requests jump for user data, tweet removals; IOS 9 reportedly to focus on stability more than new features; Mobile video’s boom will impact broadcasters and cable. Entire article
Marketing Coca-Cola uncaps lid on loyalty program with stronger mobile focus – Mobile Marketer
Mobile Marketer today – Coca-Cola uncaps lid on loyalty program with stronger mobile focus; Facebook’s NYC beacon play could start marketing free-for-all. Entire article
Advertising IWC reveals secret mobile game through social media – Luxury Daily
Luxury Daily today – IWC reveals secret mobile game through social media; 63pc of consumers agree luxury tastes have evolved: survey. Entire article
Columns How location became the tail wagging the future of mobile ad creative
Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers. Entire article
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