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Today’s headlines

Research Eight out of 10 retailers to increase mobile budgets in 2015: report
Eight out of 10 retailers in a recent survey said they plan to increase their mobile budgets by at least 20 percent in 2015, according to the 2015 State of Retailing Online report from and Forrester Research. Entire article
Strategy Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester
Join Macy’s Martine Reardon, Target’s Alan Wizemann, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995. Entire article
Database/CRM Fuel Rewards ramps up mobile to boost coalition loyalty program
Coalition loyalty program Fuel Rewards is boosting its mobile strategy with a redesigned application, card-linked offers, integrations with Passbook and Google Wallet as well as push notification and text messaging capabilities as it looks to drive marketer and consumer adoption. Entire article
Gaming Dunkin’ Donuts’ mobile instant win game is a sweet deal
Dunkin’ Donuts is offering mobile device users in select markets the opportunity to play a Valentine’s Day-themed instant win game with a myriad of prizes and is driving enrollment in its DD Perks mobile loyalty program with a second sweepstakes option featuring a grand prize of two JetBlue flight vouchers and a Travelpro luggage set. Entire article
Web site development commercializes editorial with shoppable content
The Lucky Group is launching its digital style content on the new, which makes all of the items shoppable, entering the brand into a new source of revenue following recent staff layoffs and a kick to the curb from Condé Nast last fall. Entire article
Multichannel retail support Woodman’s Foods boosts convenience with iBeacon shopper engagement platform
Woodman’s Foods is making shopper savings more personal while increasing convenience with the rollout of an iBeacon-powered shopper engagement platform to all its stores. Entire article
Content Mobile Minutes: Alibaba’s mobile investment; Galaxy S6, Edge appear on Web; Hang w/ app versus Skype; AirAsiaGo app
Today in mobile marketing – Alibaba bets $590 million on becoming smartphone player; Galaxy S6 and S6 Edge appear on Samsung website; 1 million people now using the Hang w/ app for broadcasting live video; AirAsiaGo mobile app is pretty nifty. Entire article
Marketing Perrier holds mobile party to reach millennials online, in stores – Mobile Marketer
Mobile Marketer today – Perrier holds mobile party to reach millennials online, in stores; Twentieth Century Fox heats up Swackett app with Kingsman-inspired models. Entire article
Advertising Audi A3 challenges the given with dual publication effort on mobile – Luxury Daily
Luxury Daily today – Audi A3 challenges the given with dual publication effort on mobile; Barneys brings Britain stateside with Burberry capsule collection. Entire article
3 landscape-changing media trends to watch this year
The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry. Entire article
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