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Today’s headlines

Social networks Victoria’s Secret matches bikinis with mobile on interactive shopping platform
Victoria’s Secret is building its popular swimwear line with a mobile-optimized platform on which users can mix and match bikini tops and bottoms, reflecting the growth of convenient and individualized shopping experiences. Entire article
Fulfillment and returns Shake Shack, Dunkin’ Donuts see success with Visa Commerce Network
Restaurant chain Shake Shack saw a spike in new customers after joining the new Visa Commerce Network, a platform that connects consumers to multiple retailer discounts via mobile notifications.
Entire article
Strategy Mobile commerce week in review: Mobile wallets, loyalty, offers converge
Interest is growing in the power of the convergence of digital wallets, loyalty and coupons, with savvy retailers likely to make this a key focus in 2016. For the full analysis, watch this video. Entire article
Webinars Webinar on Feb. 25: Mobile roadmap for retailers: How to prepare for 2016 and beyond
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore for an educational, hour-long webinar on Feb. 25 at 2 p.m. ET where they will explain what to include in your digital roadmap for the coming year. Entire article
Social networks Krispy Kreme gears up for social media-supported sales touchdown
Krispy Kreme is lacing up its mobile sales strategy with a Super Bowl tie-in, creating two football-themed donuts and tracking their popularity on social media daily leading up to the big game. Entire article
Content Mobile Minutes: Free iTunes Radio shuttered; Blizzard orders on Seamless; Ignoring ad blockers; Amazon’s shipping costs
Today in mobile marketing ­– Free iTunes Radio closes shop: Apple Inc. nudges customers to Apple Music after shuttering ad-supported service; New Yorkers order milk, cake and hot chocolate on Seamless during a blizzard; Why most Web sites look the other way on ad blockers; Amazon’s shipping costs swell in holiday crunch. Entire article
Content Quaker Oats shakes up social media with oatmeal-creation contest – Mobile Marketer
Mobile Marketer today – Quaker Oats shakes up social media with oatmeal-creation contest; Nike’s mobile video series targets younger women with millennial themes. Entire article
Advertising Bulgari reveals perfect mistake after more than a decade of waiting – Luxury Daily
Luxury Daily today – Bulgari reveals perfect mistake after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film. Entire article
Columns User acquisition via social platforms
Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket. Entire article
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