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Today’s headlines

Advertising Target revs up mobile commerce efforts for Grammys
Macy’s is promoting its one-day sale and letting consumers shop limited-time deals via an SMS message the company sent out to its mobile database users. Entire article
Marketing Universal Pictures, Fandango boost advanced ticket sales via Super Bowl ad
Fueled by large financial institutions, mobile banking grew 63 percent from 2010 to 2011 and reached 22 million new consumers in 2011, according to a study from Javelin Strategy and Research. Entire article
Research Abercrombie, Lands’ End among retailers whose mobile strategies fall short: study
Luxury Daily today – How to make the most of a mobile banner ad; Making TV ads more effective for luxury brands. Entire article
Columns 5 tips to creating a coherent brand experience across channels


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