Today's headlines

• Target revs up mobile commerce efforts for Grammys
• Macy’s promotes one-day sale via SMS
• Universal Pictures, Fandango boost advanced ticket sales via Super Bowl ad
• Mobile banking grew 63pc year-to-year: study
• Abercrombie, Lands’ End among retailers whose mobile strategies fall short: study
• How to make the most of a mobile banner ad – Luxury Daily
• 5 tips to creating a coherent brand experience across channels

Advertising Target revs up mobile commerce efforts for Grammys
By Lauren Johnson
	Macy’s is promoting its one-day sale and letting consumers shop limited-time deals via an SMS message the company sent out to its mobile database users. Entire article

Marketing Universal Pictures, Fandango boost advanced ticket sales via Super Bowl ad
By Rimma Kats
	Fueled by large financial institutions, mobile banking grew 63 percent from 2010 to 2011 and reached 22 million new consumers in 2011, according to a study from Javelin Strategy and Research. Entire article

Research Abercrombie, Lands’ End among retailers whose mobile strategies fall short: study
By Chantal Tode
	Luxury Daily today - How to make the most of a mobile banner ad; Making TV ads more effective for luxury brands. Entire article

Columns 5 tips to creating a coherent brand experience across channels
By a MCD columnist
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