Today's headlines

Merchandising JCPenney integrates iPads in-store to influence purchase decisions
By Giselle Tsirulnik
	J. C. Penney Co. Inc. is integrating Apple’s iPad into the in-store experience to help guide consumers into making the right purchase decision. Entire article

Applications ShopSavvy taps PayPal veteran to further develop mcommerce strategy
By Giselle Tsirulnik
	ShopSavvy has hired Matthew Weathers, former product lead at PayPal Mobile, as vice president of product. Mobile Commerce Daily got an exclusive interview with the executive. Entire article

Research Mobile retail efforts should address each stage of purchase funnel: eMarketer
By Giselle Tsirulnik
	An eMarketer study finds that the retail industry has reached a point where mobile strategies need to address all stages of the consumer purchase funnel – awareness, engagement, consideration, conversion and loyalty. Entire article

Database/CRM Chicago merchants connect online, offline via mobile-social loyalty programs
By Dan Butcher
	Businesses in Chicago are connecting with customers when they visit to generate awareness, encourage in-store traffic and build customer loyalty through mobile rewards. Entire article

Advertising What’s up with the pricey Rolex app? – Luxury Daily
By Staff reports
	Luxury Daily today - What’s up with the pricey Rolex app?; Harrods encourages email sign-ups via movie screening contest. Entire article

Events Nonprofit Mobile Day Feb. 16 in Washington: Registration open
By Staff reports
	Register now for Mobile Commerce Daily's 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions. Entire article

Columns Most mobile apps have no connective tissue to database marketing
By a MCD columnist
	The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer. Entire article

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