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Today’s headlines


Merchandising
JCPenney integrates iPads in-store to influence purchase decisions

J. C. Penney Co. Inc. is integrating Apple’s iPad into the in-store experience to help guide consumers into making the right purchase decision.

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Applications
ShopSavvy taps PayPal veteran to further develop mcommerce strategy

ShopSavvy has hired Matthew Weathers, former product lead at PayPal Mobile, as vice president of product. Mobile Commerce Daily got an exclusive interview with the executive.

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Research
Mobile retail efforts should address each stage of purchase funnel: eMarketer

An eMarketer study finds that the retail industry has reached a point where mobile strategies need to address all stages of the consumer purchase funnel – awareness, engagement, consideration, conversion and loyalty.

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Database/CRM
Chicago merchants connect online, offline via mobile-social loyalty programs

Businesses in Chicago are connecting with customers when they visit to generate awareness, encourage in-store traffic and build customer loyalty through mobile rewards.

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Advertising
What’s up with the pricey Rolex app? – Luxury Daily

Luxury Daily today – What’s up with the pricey Rolex app?; Harrods encourages email sign-ups via movie screening contest.

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Events
Nonprofit Mobile Day Feb. 16 in Washington: Registration open

Register now for Mobile Commerce Daily’s 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.

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Columns
Most mobile apps have no connective tissue to database marketing

The challenge for marketers today is that most brands’ mobile experience is not quite knowledgeable and talented enough to serve the CCEO, or the Consumer Chief Everything Officer.

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