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Today’s headlines


Applications
Amazon takes showrooming to next level with image recognition

Amazon is tightening its grip on showrooming with a new image recognition application feature that cuts down on the number of steps it takes for a consumer to find and buy a product.

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Applications
Google Wallet adds geolocated loyalty to iOS, combats Passbook

Google Wallet has added geolocated push alerts to its Apple version to let iOS users access nearby loyalty deals via the mobile application.

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Multichannel retail support
ShopRite streamlines in-store checkout via customer-facing app

ShopRite has begun piloting a program that leverages mobile scanning to simplify the checkout experience for consumers.

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Payments
Wells Fargo spins out marketing campaign around mobile payments

Wells Fargo is hoping to spur some buzz about its involvement with mobile payments and wallet Isis through a new promotion that rewards in-store transactions.

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Marketing
Independent mobile ad networks cast around for survival net – Mobile Marketer

Mobile Marketer today – Independent mobile ad networks cast around for survival net; Mobile economy to top $3 trillion more quickly than expected: Yankee Group.

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Advertising
Givenchy strengthens grasp on mobile commerce via menswear app – Luxury Daily

Luxury Daily today – Givenchy strengthens grasp on mobile commerce via menswear app; Louis Vuitton attaches personas to men’s bags to broaden appeal.

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Columns
Mobile device management in the workplace

Employees using their own devices to access company data can indeed pose a threat to company security.

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