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Today’s headlines

How analytics will help marketers succeed at mobile coupons

Marketers are using a variety of factors such as location to target mobile coupons. However, lack of personalization from not using analytics is causing some brands to fall behind.

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Multichannel retail support
CMO, CIO partnership is key for mobile commerce success: IBM exec

A retailer’s chief marketing officer and chief information officer need to have a shared vision of how to drive mobile commerce in order to be successful, according to an IBM executive.

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Software and technology
Lumber Liquidators bets big on mobile with catalog efforts

Flooring retailer Lumber Liquidators is placing QR codes and SMS calls-to-action on the pages of its catalog to let users shop and envision how products would look in their own home.

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Girl Scouts leverage mobile ticketing to drive sales for special event

The Girl Scouts of Northern California leveraged mobile ticketing for its recent Winterfest 2012 event to streamline registration, efficiently manage check-ins and increase sales.

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Apple loses top spot in brand loyalty for smartphones, tablets – Mobile Marketer

Mobile Marketer today – Apple loses top spot in brand loyalty for smartphones, tablets; Quiznos sees 20pc boost in coupon redemption via location-based mobile ad campaign.

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Swarovski picks all-encompassing mobile campaign for spring/summer collection – Luxury Daily

Luxury Daily today – Swarovski picks all-encompassing mobile campaign for spring/summer collection; Will the USPS Saturday mail suspension reduce weekend luxury sales?

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Is 2013 the year of mobile utility?

What was everyone expecting when we reach the “year of mobile?” I would argue that 2012 was the year of mobile, in the same way that 2011 was, and 2013 will be. It is just a transition in how brands use and adopt.

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