RSS |  Advertise with us |  Also known as Mcommerce Daily |  Follow us on TwitterFollow us on Twitter February 7, 2013

 

Read more on mobilecommercedaily.com | Jobs | Blog
Subscribe to email newsletter
  
HEADLINES SPONSOR

Today’s headlines


Strategy
How analytics will help marketers succeed at mobile coupons

Marketers are using a variety of factors such as location to target mobile coupons. However, lack of personalization from not using analytics is causing some brands to fall behind.

Entire article

Multichannel retail support
CMO, CIO partnership is key for mobile commerce success: IBM exec

A retailer’s chief marketing officer and chief information officer need to have a shared vision of how to drive mobile commerce in order to be successful, according to an IBM executive.

Entire article

Software and technology
Lumber Liquidators bets big on mobile with catalog efforts

Flooring retailer Lumber Liquidators is placing QR codes and SMS calls-to-action on the pages of its catalog to let users shop and envision how products would look in their own home.

Entire article

Payments
Girl Scouts leverage mobile ticketing to drive sales for special event

The Girl Scouts of Northern California leveraged mobile ticketing for its recent Winterfest 2012 event to streamline registration, efficiently manage check-ins and increase sales.

Entire article

Marketing
Apple loses top spot in brand loyalty for smartphones, tablets – Mobile Marketer

Mobile Marketer today – Apple loses top spot in brand loyalty for smartphones, tablets; Quiznos sees 20pc boost in coupon redemption via location-based mobile ad campaign.

Entire article

Advertising
Swarovski picks all-encompassing mobile campaign for spring/summer collection – Luxury Daily

Luxury Daily today – Swarovski picks all-encompassing mobile campaign for spring/summer collection; Will the USPS Saturday mail suspension reduce weekend luxury sales?

Entire article

Columns
Is 2013 the year of mobile utility?

What was everyone expecting when we reach the “year of mobile?” I would argue that 2012 was the year of mobile, in the same way that 2011 was, and 2013 will be. It is just a transition in how brands use and adopt.

Entire article

Read all the news on mobilecommercedaily.com | Subscribe

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: news@mobilecommercedaily.com Advertising: ads@mobilecommercedaily.com  | Advertisement rates
Copyright 2012 Napean LLC. All rights reserved. Privacy policy | Contact us

 

Share on FacebookShare on LinkedInShare on Twitter