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Mobile Commerce Daily, Feb. 7, 2011 – L’Oreal bar code effort in NY taxis lets passengers shop looks

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February 7, 2012

Today’s headlines

L’Oreal bar code effort in NY taxis lets passengers shop looks
Urban Outfitters mobile-activates print catalog to drive sales
Winn-Dixie uses QR codes to help customers plan a romantic Valentine’s Day
Girl Scouts adds mobile payments to drive cookie sales
Lexus uses mobile site to flaunt Enform updates – Luxury Daily
Super Bowl XLVI: How marketers dropped the mobile ball – yet again

Software and technology

L’Oreal bar code effort in NY taxis lets passengers shop looks

By Rimma Kats

Retailer Urban Outfitters is using traditional print catalogs to drive sales on its mobile sites and applications.
Entire article

Multichannel retail support

Winn-Dixie uses QR codes to help customers plan a romantic Valentine’s Day

By Chantal Tode

The Girl Scouts may be a 100-year-old organization but it is also firmly planted in the 21st century now that the young saleswomen selling much-loved cookies are accepting payments via their mobile devices.
Entire article

Advertising

Lexus uses mobile site to flaunt Enform updates – Luxury Daily

By Staff reports

Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”
Entire article