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Today’s headlines


Software and technology
Sports and entertainment venues flock to beacons for commerce opportunities

As beacon technology picks up speed for marketers, outdoor venues such as sports stadiums and theme parks are among the first to deploy the Bluetooth technology to deliver geolocated, personalized deals and messaging.

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Multichannel retail support
Airport Subways, Starbucks deliver offers via app-based local marketplace

Areas S.A., which operates airport and shopping center locations of Subway, Starbucks and other fast-food brands, is planning to deliver mobile offers and promotions to consumers as a way to drive traffic and loyalty.

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Applications
Clutch aims to standardize loyalty redemption via bar code technology

Deal aggregator application Clutch is adding bar code scanning capabilities into its app to help streamline the coupon redemption process.

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Applications
Hamilton Jewelers ‘pins’ down mobile in Valentine’s Day sweepstakes

Hamilton Jewelers is building buzz around Valentine’s Day sales with a new campaign that ties together Pinterest with a mobile catalog application.

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Marketing
Twitter covets Facebook-like scale: Can it succeed? – Mobile Marketer

Mobile Marketer today – Twitter covets Facebook-like scale: Can it succeed?; Will mobile sites be ready for Olympics traffic boom?

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Advertising
Robb Report brings time to life with Watch Collector app – Luxury Daily

Luxury Daily today – Robb Report brings time to life with Watch Collector app; Bloomingdale’s hosts live-styling event on Instagram to drive interaction.

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Columns
Making the case for responsive ad units in midst of mobile design debate

The shift in consumers’ content consumption behavior from desktop to mobile creates a unique set of challenges for publishers and content providers.

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