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Today’s headlines


Payments
Isis drives repeat visits, purchases in first 90 days of pilot

Active users of the Isis mobile wallet are using it five or more times a week, pointing to the strong value proposition that mobile payments offer consumers.

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Research
70pc of consumers want mobile banking app to avoid financial problems: study

Consumers have high expectations with mobile banking, but many financial institutions are not following through, according to a report from Varolii Corp.

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Multichannel retail support
Shopko processes more than 1,000 prescription refills per day via mobile

Midwest retailer Shopko reports that customers are embracing mobile technology to manage their health, with more than 1,000 prescriptions being refilled per day using its service.

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Software and technology
Duane Reade tries in-store mobile gaming to drive foot traffic

Walgreens-owned Duane Reade is building up its mobile and social presence by partnering with Google’s augmented reality application Ingress on an initiative that marries the physical and virtual worlds.

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Marketing
Location targeting more than doubles performance of mobile ads: report – Mobile Marketer

Mobile Marketer today – Location targeting more than doubles performance of mobile ads: report; Marketers already flocking to App Store vanity URLs.

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Advertising
51pc of US luxury shoppers expect mobile-optimized site: Forrester Research – Luxury Daily

Luxury Daily today – 51pc of US luxury shoppers expect mobile-optimized site: Forrester Research; Why luxury brands should emulate Rolls-Royce with apprenticeships for skills transfer.

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Columns
Tablet optimization tips as PC sales are cannibalized

Data points to tablets cannibalizing PC sales and marketers are starting to take note. This is why tablet optimization will be a hot topic of conversation in the marketing industry this year.

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