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Today’s headlines

Advertising What to expect on the forefront of mobile commerce-enabled advertising
QVC clearly recognizes the importance of mobile performance and chose speed over dense content to provide mobile users with the fast response times they are looking for, according to a new report from Compuware. Entire article
Web site development Fred Meyer Jewelers takes a shine to mobile, introduces two mobile sites
Consumers are increasingly using their mobile devices to comparison shop with 60 percent of smartphone users wanting to use their handsets for mobile coupons, according to a study from BrandSpark International. Entire article
Advertising Mobile-optimized luxury automaker sites allow integration with other mobile marketing – Luxury Daily
Shoppers are natively an impulse consumer. They buy, in what retailers call, “5 by 5” (five seconds by five feet). At home they may write out lengthy shopping lists and do hours of research on products, but in the store, 80 percent of their basket is full of products bought on pure impulse. Entire article
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