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Strategy
Can Amazon win over the online grocery space?

Amazon’s goal to own the online grocery space through quick deliveries and an easy-to-use mobile application and site could give it a significant leg-up, but the company faces a number of challenges that underscore the difficulties that online companies face in real-world retail.

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Payments
Chipotle invests big in mobile payments

Chipotle has announced that it will be investing $10 million towards integrating mobile payments in its branded application, showing how the quick-service restaurant sees a great value in entering the space.

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Research
Facebook’s influence extends to in-store shoppers: report

Facebook is proving to be important for in-store shoppers both before and during their visits to bricks-and-mortar retail locations, according to a new report from Millward Brown and Facebook.

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Applications
Expedia’s Egencia bets on mobile deals to propel bookings

Expedia-owned Egencia is rolling out mobile-exclusive deals to its application and mobile site as a way to lure consumers to book from their mobile devices.

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Marketing
Is the decline in loyal app user cost permanent? – Mobile Marketer

Mobile Marketer today – Is the decline in loyal app user cost permanent?; P&G’s CoverGirl simplifies skincare discovery with augmented reality.

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Advertising
Moda Operandi launches app to prompt fashion week mobile commerce – Luxury Daily

Luxury Daily today – Moda Operandi launches app to prompt fashion week mobile commerce; Apple shows fashion credibility with conversation series.

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Columns
Mobile platforms, agencies or both: Which is the right choice?

It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.

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