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Multichannel retail support
What role does mobile play in omnichannel retailing?

As consumers increasingly use all channels available to them to interact with the brands and merchants they are interested in, retailers are focusing on ways to provide a seamless omnichannel shopping experience, with mobile often playing a starring role.

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Software and technology
Freya leverages augmented reality for in-store Valentine’s Day promotion

Lingerie brand Freya is leveraging augmented reality for an in-store promotion for Valentine’s Day giving customers a chance to win a trip for two to Paris.

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Advertising
Open Road Films links ticket sales to social via mobile advertising

Open Road Films is taking to mobile advertising to spread the word about its upcoming film “Side Effects,” while also cementing pre-sale ticket sales.

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Applications
ShopSavvy upgrades app for comprehensive price comparison

ShopSavvy has rolled out a group of updates for its iPhone and Android application as the company sees mobile shoppers wanting more information as part of the shopping experience.

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Marketing
FTC wants mobile firms to do more to protect consumer privacy – Mobile Marketer

Mobile Marketer today – FTC wants mobile firms to do more to protect consumer privacy; Biggest mobile plays and fumbles during Super Bowl XLVII.

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Advertising
3.1 Phillip Lim bridges print, mobile via spring campaign – Luxury Daily

Luxury Daily today – 3.1 Phillip Lim bridges print, mobile via spring campaign; Barneys Warehouse to propel brand among millennials.

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Columns
Mobile goes dark on Super Bowl Sunday

Super Bowl Sunday on Feb. 3 in New Orleans was a dark day for mobile marketing and mobile advertising. That had nothing to do with the Mercedes-Benz Superdome blackout that stopped the game for 34 minutes.

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