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Today’s headlines

White Castle misses the mark on mobile ordering without loyalty tie-in

Burger giant White Castle has expanded its mobile ordering initiatives with a new iPhone application, but skips over a bigger opportunity to build in loyalty and rewards.

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Citi app test enables account balance access without logging in

Using customer feedback and usability testing as a guide, Citi is making easier access to account balance information as well as streamlined transfers and deposits a big focus of its latest app update.

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Multichannel retail support
RadioShack looks to spark sales with in-store mobile integration

RadioShack opened its first custom concept store in Manhattan on Feb. 1, leveraging mobile technology to enhance the in-store experience with the hopes of spurring better sales for the company.

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Software and technology
Fluwel’s Tulpenland makes tulips exciting with iBeacon app

Dutch theme park Fluwel’s Tulpenland is leveraging iBeacons to help guide visitors through the park with relevant messaging.

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Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads – Mobile Marketer

Mobile Marketer today – Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads; Esurance sees social boom with post-Super Bowl contest.

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Harrods touts dining experiences with #TwentyAteDays countdown – Luxury Daily

Luxury Daily today – Harrods touts dining experiences with #TwentyAteDays countdown; 80pc of Shanghai consumers made a luxury purchase within the last year: study

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Super Bowl advertisers entertained, but failed to engage

This was going to be the year of the meaningful mobile call-to-action extension of a television ad.

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