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Today’s headlines


Messaging
White Castle pushes customized alerts, coupons via SMS

White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they are near a participating location.

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Web site development
Jack in the Box takes mobile-first approach with redesigned efforts

Jack in the Box is putting mobile at the center of its digital overhaul with a new optimized site that aims to engage fans like never before.

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Applications
Fab focuses on slick app navigation as mobile usage grows

Online retailer Fab.com has updated its mobile application for a more seamless shopping experience as the company sees 30 percent of sales coming from tablets and smartphones.

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Banking
First Financial Bank drives customer convenience with mobile bill pay

First Financial Bank continues to leverage mobile to make banking more convenient by enabling customers to pay bills using the camera feature on their smartphones.

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Marketing
Investment levels in mobile marketing decline as monetization concerns grow – Mobile Marketer

Mobile Marketer today – Investment levels in mobile marketing decline as monetization concerns grow; Apple’s smartphone fortunes grow while the iPad faces growing competition.

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Advertising
Luxury retailers push in-app purchases via Valentine’s Day guides – Luxury Daily

Luxury Daily today – Luxury retailers push in-app purchases via Valentine’s Day guides; Burberry fetes Regent Street boutique through first music event in store.

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Columns
What publishers can do to ride the mobile ad wave

Digital publishers reliant on online advertising revenue last year were suddenly dealt with a brand new form of supply to figure out and monetize immediately, or face a slow death at the expense of mobile’s rapid growth.

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