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Today’s headlines


Multichannel retail support
Amazon’s mobile POS success hinges on customer data

The ecommerce giant’s reported entry into the mobile point-of-sale space could help retailers tie important online shopping behavior to in-store sales, if they can get over the fact that they are working with Amazon.

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Applications
Walgreens app integrates mobile coupons, digital loyalty to drive value

Walgreens’ latest update to its iPhone application enables users to clip paperless coupons and add the savings to their Balance Rewards loyalty card as a way to bring added value for users while also driving in-store traffic.

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Content
GrubHub Seamless hops on foursquare to scale mobile ordering

GrubHub Seamless are bypassing the challenge of getting consumers to download a standalone mobile application to order food with a new built-in feature within the foursquare app.

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Database/CRM
QSR International to improve CRM with mobile loyalty apps

QSR International has decided to take its brands’ loyalty programs to the next level with a mobile platform that will allow consumers to earn rewards at each of the five chains.

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Marketing
Responsive Web design not a long-term solution to mobility: Forrester – Mobile Marketer

Mobile Marketer today – Responsive Web design not a long-term solution to mobility: Forrester; Parkmobile leverages Ford Sync AppLink to improve mobile ticketing.

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Advertising
Gucci grabs reader attention with limited-edition fragrance ad – Luxury Daily

Luxury Daily today – Gucci grabs reader attention with limited-edition fragrance ad; Barneys champions transgender individuals in spring ad campaign.

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Columns
Capitalizing on the Cult of Immediacy

No one under the age of 25 knows what it is like to be stumped.

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