Today's headlines

• Papa John’s Kindle Fire app takes device’s capabilities beyond content consumption
• JetBlue ramps up mobile offerings with iPhone app, refreshed mobile site
• CVS/pharmacy rolls out SMS program to streamline mobile prescriptions
• Alon convenience stores use date-night SMS text promotion to learn about customers
• Mobile banking app usage grows 74 percent in a year: comScore
• Swarovski promotes lifestyle through location-based holiday site – Luxury Daily
• Where the marketing dollars are heading in 2012

Applications Papa John’s Kindle Fire app takes device’s capabilities beyond content consumption
By Giselle Tsirulnik
	JetBlue Airways is aiming to make traveling smoother with an iPhone application and a new mobile site that lets users plan, book and manage their trip itineraries via their handsets. Entire article

Database/CRM CVS/pharmacy rolls out SMS program to streamline mobile prescriptions
By Lauren Johnson
	The Alon convenience store chain is using a St. Valentine’s Day text messaging promotion to continue to build its CRM database.  Entire article

Research Mobile banking app usage grows 74 percent in a year: comScore
By Chantal Tode
	Luxury Daily today - Swarovski promotes lifestyle through location-based holiday site; What 2011 earnings say about the 2012 luxury shopper. Entire article

Columns Where the marketing dollars are heading in 2012
By a MCD columnist
	Mobile Commerce Daily | Homepage news RSS Feed