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Applications
Online retailer Alice.com launches app for CPG items

Alice.com, a consumer packaged goods online retailer, has launched an iPhone application to provide a more convenient experience to its consumers.

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Software and technology
Jagtag 2D bar codes available on 87 percent of US handsets

Jagtag claims that its 2D bar codes now work on every camera phone in the United States, delivering optimized multimedia content to both smartphones and standard feature devices.

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Payments
Philadelphia’s Buttercream Cupcake Truck accepting mobile payments

The Buttercream Cupcake Truck, a cupcake merchant, is now accepting mobile payments from consumers to streamline the sales process.

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Research
Mobile banking used by 17 percent of US adults: MMA

A new survey from the Mobile Marketing Association and Luth Research found that 17 percent of all adults in the United States currently use mobile banking, a sign that consumers are embracing the service.

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