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Multichannel retail support
Ace Hardware pinpoints $183 as lifetime value of mobile opt-ins

Following efforts to build a database of mobile opt-in users it can send offers to, hardware store chain Ace Hardware has been actively remarketing to the list, helping it determine that the lifetime value of these customers is $183.60.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Research
49pc of retailers say driving in-store sales is mobile priority

When it comes to the purpose of their mobile strategies, 49 percent of retailers pinpoint driving sales to the store as a priority compared to only 41 percent who said providing a new selling channel is the purpose, according to a new report from RSR Research.

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Content
UNICEF, Giorgio Armani translate phone-less minutes to donations supporting clean water

UNICEF and Giorgio Armani are tapping into consumers’ attachment to smartphones to raise awareness and money for the Tap Project, which provides clean water in countries such as Belize and Cameroon, and the campaign has gone viral, attracting more than 1.4 million unique visitors.

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Applications
Rue La La refines app to propel conversions

Rue La La’s new revamp of its iPhone application is geared towards eliminating any distractions that cause cart abandonment and includes photos and a new checkout page.

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Marketing
Beacons put a dent in CPG brands’ in-store strategies – Mobile Marketer

Mobile Marketer today – Beacons put a dent in CPG brands’ in-store strategies; FEC split decision could lead to fewer political mobile campaigns.

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Advertising
Neiman Marcus releases mobile app that blends content and commerce – Luxury Daily

Luxury Daily today – Neiman Marcus releases mobile app that blends content and commerce; Fashion, jewelry brands look to Academy Awards as prime product placement.

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Columns
Going vertical while still staying open source will be key to Google winning Android wars

The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?

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