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Today’s headlines


Strategy
Office Depot exec: Mobile is about task-completion rate, not conversion

PALM DESERT, CA – An Office Depot executive at eTail West said that the company views mobile as a utility tool to help consumers shop instead of using the medium to drive conversions.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Applications
Tim Hortons updates mobile app to simplify the coffee run

Tim Hortons is aiming to make coffee ordering simpler with a recent mobile application update which frequently reloads a consumer’s card and lets them check their balance.

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Multichannel retail support
Dress Barn and Maurice’s exec: Consumers should experience a brand across all channels

PALM DESERT, CA – A Dress Barn and Maurice’s executive at eTail West said that as marketers continue to rely on omnichannel marketing, the trick is to develop unique messaging for each channel to incentivize users to interact across platforms.

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Research
Shoppers using mobile devices in-store spend more

Forty-two percent of consumers using a mobile device while in-store spend more than $1,000, according to a new report from the Interactive Advertising Bureau.

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Marketing
ETail West marketer consensus: Breakdown silos

PALM DESERT, CA – Breaking silos and creating a succinct experience across all channels was the focus at Day Two of eTail West.

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Marketing
59pc of users as comfortable with mobile advertising as with TV, online ads: study – Mobile Marketer

Mobile Marketer today – 59pc of users as comfortable with mobile advertising as with TV, online ads: study; Technology only an enabler to disrupting digital marketing: Hybris exec.

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Advertising
Gucci ups mobile conversion 70pc via optimized site – Luxury Daily

Luxury Daily today – Gucci ups mobile conversion 70pc via optimized site; Do Saks’ woes signal luxury retail shift?

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Columns
Tracking mobile offers from eyeball to purchase

A new report from research firm IDC predicts that 86 percent of shoppers will access a retailer’s site on their mobile device while shopping in a retail store.

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