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Today’s headlines


Payments
1800Flowers drives consumer sales to mobile store via PayPal express checkout

1800Flowers Inc. has implemented PayPal’s mobile express checkout to its mobile site and apps with the goal of making it easy for consumers to buy products and reducing fraud.

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Research
Growing percentage of digital purchases transacted via mobile: Mojiva exec

Merchants running mobile advertising campaigns claim that between 5 and 10 percent of their digital purchases are coming from mobile devices, according to a Mojiva executive.

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Applications
TD Ameritrade debuts mobile trading platform in response to client demand

TD Ameritrade has rolled out a mobile trading platform for Apple’s iPad that lets its clients trade equities, futures and forex.

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Banking
Fifth Third Bank enhances mobile banking features to on-the-go consumers

Fifth Third Bank is enhancing its mobile banking experience by providing customers with better access to their accounts, bill-paying capabilities and real-time personalized text alerts.

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Advertising
Ralph Lauren underscores athletic roots via iPad app – Luxury Daily

Luxury Daily today – Ralph Lauren underscores athletic roots via iPad app; Lexus pushes new models with multichannel celeb endorsement.

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Columns
Using Web site best practice to increase mobile site conversion

With smartphone use on the rise, marketers who are not using conversion optimization and Web site personalization techniques on their mobile sites will fall behind as mobile-savvy rivals take the lead.

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