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Multichannel retail support
7-Eleven unleashes big mobile coupon push for new Diet Coke Slurpee

Convenience store chain 7-Eleven is putting an extensive push behind getting mobile coupons into consumers’ hands to drive trial for the new Diet Coke Cherry flavored Slurpee.

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Mcommerce Summit
Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, Forrester

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Chase enters crowded mobile wallet space, rounding out its mobile strategy

As the mobile wallet competition continues to heat up, Chase has decided to throw its hat in the ring with a checkout solution that is being piloted by several merchants, but it remains to be seen if there is any space for more services.

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Applications’s app update streamlines checkout, prioritizes loyalty has made mobile booking faster and easier with an update for its iPhone and iPad applications.

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Multichannel retail support
SpartanNash plans mobile pharmacy app to build customer relationships

SpartanNash, which operates 88 pharmacies in the upper Midwest, will launch a mobile pharmacy application this summer, enabling customers to refill prescriptions, receive pickup and dosage reminders and manage accounts for their families.

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How Burger King throws away money with mass-market SMS approach – Mobile Marketer

Mobile Marketer today – How Burger King throws away money with mass-market SMS approach; Oscars’ Twitter strategy makes fans part of red carpet experience.

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Diane von Furstenberg hastens commerce with mobile ad on The Cut – Luxury Daily

Luxury Daily today – Diane von Furstenberg hastens commerce with mobile ad on The Cut; Elie Saab marries live-stream show with magazine debut to expand reach.

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