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Multichannel retail support
Retailers focus on flash sales as mobile changes how consumers shop

With flash sales sites such as Gilt Groupe and Rue La La posting significant growth during the recent holiday season – driven in large part by mobile users – others retailers are looking to get in on the action with their own flash sales offerings.

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Mcommerce Summit
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Web site development
Shiseido Americas Corp. exec: Responsive design site increased smartphone conversions 54pc

PALM DESERT, CA – A Shiseido Americas Corp. executive at the eTail West conference said that by deploying a site built with responsive design, its beauty brand Nars increased smartphone check-out conversions by 54 percent.

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Payments
Visa, Samsung partner to drive adoption of NFC mobile payments

Visa is partnering with Samsung to drive adoption of NFC mobile payments and accelerate the availability of mobile payments globally.

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Web site development
Allrecipes exec: Email open rates increase 30pc with responsive design

PALM DESERT, CA – An Allrecipes.com executive at eTail West said that by implementing responsive design into the company’s email newsletters in the past month, open rates have gone up 30 percent.

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Marketing
Responsive design top-of-mind at eTail West

PALM DESERT, CA – Responsive design was one of the key topics at eTail West, with marketers, retailers and attendees recognizing the importance of the technology to the mobile space.

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Advertising
Apple’s iAds with digital rewards deliver 12x higher click-through rates than standard offers – Mobile Marketer

Mobile Marketer today – Apple’s iAds with digital rewards deliver 12x higher click-through rates than standard offers; Coca-Cola activates CIAA sponsorship via mobile concierge app.

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Advertising
Belstaff beefs up mobile strategy via optimized commerce – Luxury Daily

Luxury Daily today – Belstaff beefs up mobile strategy via optimized commerce; Rolls-Royce suggests power in digital marketing with final Wraith hype.

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Columns
Making sense of mobile commerce between NFC, GPS and bar codes

One of the latest hot topics when it comes to consumer behavior is how we have started to use our mobile phones for commerce and, more specifically, as a payment solution.

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