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Today’s headlines

MasterCard, PayPal’s Venmo hit on geolocation to drive mobile payments

With mobile payments growth progressing slowly thanks to ongoing security concerns and a lack of consumer enthusiasm, MasterCard and PayPal’s Venmo are taking a different route to the top by focusing on geolocation.

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Ace Hardware debuts first app for loyalty, product research

Ace Hardware is making its first foray into applications with an iPhone app that stores a digital version of loyalty cards and pushes in-store and online commerce.

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Dunkin’ Donuts partners with Orlando Magic for local mobile offers

Dunkin’ Donuts is using a mobile offer for free coffee to help make customers aware of the location services inside its application and to support its sponsorship of basketball team Orlando Magic.

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Multichannel retail support
Cako Bakery personalizes shopping experience with mPOS

Cako Bakery has implemented a comprehensive mobile technology to personalize the in-store experience and increase customer loyalty.

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How Amazon is clobbering Walmart in mobile paid search – Mobile Marketer

Mobile Marketer today – How Amazon is clobbering Walmart in mobile paid search; Q&A: Kia’s David Schoonover explains how responsive Web fuels in-dealership experiences.

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Prada pushes content over commerce via New York Times mobile effort – Luxury Daily

Luxury Daily today – Prada pushes content over commerce via New York Times mobile effort; Net-A-Porter’s print publication cuts path to purchase.

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What comes next after a mobile site

With Google’s attempts at mobile search engine optimization, brands and organizations must prepare for the next algorithm. Digital experiences that are not mobile-ready are going to get knocked off the search giant’s radar.

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