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Payments
MasterCard builds omnichannel payments platform with mobile at the core

MasterCard is making a significant commitment to omnichannel commerce via its new digital payments platform, with mobile playing a key role in how services will be delivered to customers.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Revenue
Seamless exec: On weekends, more than 50pc of orders are placed via mobile

Seamless is seeing mobile play a big role in the company’s ongoing efforts, with more consumers turning to their smartphones and tablets to place their favorite orders.

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Applications
Orbitz expands mobile booking presence with native iPad app

Orbitz has launched its fully-native iPad application that lets consumers search and book all three major components of their upcoming trip.

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Applications
Aetna taps mobile to simplify claims process for international members

Health care benefits company Aetna has launched a new mobile application enabling international customers living outside the United States to easily file a claim by using the camera on their smartphones to take a picture of their documents.

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Email
Email marketers adopt responsive design to drive mobile results – Mobile Marketer

Mobile Marketer today – Email marketers adopt responsive design to drive mobile results; Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign.

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Advertising
Tiffany triggers app downloads, site purchases via mobile banner ad – Luxury Daily

Luxury Daily today – Tiffany triggers app downloads, site purchases via mobile banner ad; Hermès boosts spring sporting campaign via interactive microsite.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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