Today's headlines

Messaging
Panda Express testing mobile ordering system to drive sales

Panda Express, a Chinese takeout chain with more than 1,300 locations in the United States, is running a pilot program to test the effectiveness of online and mobile ordering.

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Database/CRM
Puerto Rico-based malls use SMS to drive store traffic for retailers

Developers Diversified Realty/Centros Isla, the largest network of shopping centers in Puerto Rico, has launched Textea Isla a mall-based mobile advertising network.

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Applications
Google Shopper app transforms shopping experience

Google launched an application called Google Shopper that marries the shopping experience to mobile search.

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Marketing
New GoldSpot exec reveals app monetization strategy

Bruce Braun has joined GoldSpot Media, an interactive mobile media company, as senior vice president of sales and marketing and will be responsible for growing relationships with premier publishers, advertisers and ad agencies, application developers and carriers.

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