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Today’s headlines


Messaging
Staples tests extending mobile offers into SMS for real-time relevancy

Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.

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Payments
PayPal makes a move for wearables payments

PayPal has announced its plans to create a payments application for wearable devices, expanding its prowess over mobile commerce.

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Advertising
Kellogg’s mobile campaign layers in retail location to push sales

Kellogg’s Special K cereal brand is hoping to drive sales for a new snack product with a click-to-map mobile advertising campaign to lure consumers into retailers.

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Payments
BJ’s Restaurants looks to boost sales with new mpayments option

BJ’s Restaurants has rolled out a mobile payments feature for its diners as it tries to boost sales and revenue after a challenging season.

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Marketing
Here’s how Unilever leverages programmatic buying for all-inclusive mobile push – Mobile Marketer

Mobile Marketer today – Here’s how Unilever leverages programmatic buying for all-inclusive mobile push; Ford tackles Sync’s reliability issues as connected car’s importance grows.

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Advertising
Longchamp increases exposure with mobile ad, shoppable runway footage – Luxury Daily

Luxury Daily today – Longchamp increases exposure with mobile ad, shoppable runway footage; Givenchy, Versace dress Beyoncé during world tour to access global audience.

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Columns
Payments companies: Will mobile end the party?

Is mobile technology the silver bullet that has finally arrived which will change the rules and be a catalyst for redistribution of value creation from the payments players to the merchant segment?

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