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Payments
Visa aims to accelerate mobile payments adoption with new Ready Partner Program

Visa has debuted its new mobile payments and near field communication program that is designed to hasten the introduction of payment services globally.

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Mcommerce Summit
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Research
63pc of consumers used more than one device to holiday shop: study

With consumers using multiple devices to aid in the shopping process, this holiday season had a direct correlation to the amount that users spent, according to a new study from Google and Nielsen.

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Applications
Prada sparks creativity in digital audience via Rossetto fragrance push

Italian fashion house Prada is engaging savvy affluent consumers with a digital collage-making tool to push the Feb. 14 release of its new series fragrance N°14 Rossetto.

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Web site development
Liberty Mutual Insurance increases mobile Web features to streamline policy management

Liberty Mutual Insurance is making it easier for group life and disability clients to manage their policies via their mobile devices.

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Marketing
McDonald’s solidifies mobile reign with new app, rich media advertising campaign – Mobile Marketer

Mobile Marketer today – McDonald’s solidifies mobile reign with new app, rich media advertising campaign; Budweiser ramps up social efforts for Black Crown product with mobile.

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Advertising
Gucci, Tom Ford enhance Vanity Fair ads with mobile content – Luxury Daily

Luxury Daily today – Gucci, Tom Ford enhance Vanity Fair ads with mobile content; Is more TV marketing on the horizon for fashion marketers?

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Columns
Do not strand your sales force – mobilize them

It is sink or swim in the world of mobile sales, and one misguided strategic decision can leave an organization gasping for air.

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