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Today’s headlines


Fulfillment and returns
Merchants uncovering how to drive loyalty through coupon apps

With new coupon and deal applications surfacing every day, retailers and merchants are challenged to figure out which best serve their needs, but are now starting to uncover how to better reap the benefits of customers.

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Payments
MasterCard extends MasterPass mobile payments to in-app purchases

Starbucks Australia and Major League Baseball are among the first marketers to leverage MasterCard’s new in-application purchasing capabilities introduced today at Mobile World Congress in Barcelona.

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Strategy
BBVA acquires mobile start-up to boost digital offerings

BBVA has acquired Simple for $117 million as part of the financial institution’s focus on investing more heavily in the mobile and digital spaces.

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Database/CRM
Ichor drives customer loyalty via new mobile CRM program

Ichor Restaurant Group has upgraded to a mobile loyalty program to make it easier for consumers to earn and redeem points while also bringing in more frequent guests to restaurants.

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Marketing
How P&G’s mobile social strategy helps build its brands – Mobile Marketer

Mobile Marketer today – How P&G’s mobile social strategy helps build its brands; Amtrak exec: Majority of tickets are redeemed electronically.

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Advertising
Saks downsizes beauty tutorials via Vine to attract busy consumers – Luxury Daily

Luxury Daily today – Saks downsizes beauty tutorials via Vine to attract busy consumers; Kering’s dim profits brightened by luxury gains.

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Columns
Key tips for creating a user-friendly shopping experience for mobile consumers

The degree to which customers are at home in your mobile store depends on how easily they can navigation and search from their phones or tablets.

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