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Today’s headlines

ShopSavvy taps Groupon to push location-based deals to 10M users 
 
By Rimma Kats
 
ShopSavvy has partnered with Groupon to target its 10 million-plus users with specific offers based on their location and shopping preferences. Entire article
MAC Cosmetics targets affluent Vogue readers via iPad sponsorship 
 
By Rimma Kats
 
MAC Cosmetics is sponsoring Vogue’s iPad issue and letting readers buy beauty products via the application. Entire article
Atol taps augmented reality to let consumers try on, buy glasses 
 
By Rimma Kats
 
French retailer Atol is using augmented reality to let consumers try on glasses and buy the ones they want via an application. Entire article
QR code usage grows 1,200pc in second half of 2011: report 
 
By Dan Butcher
 
During the last six months of 2010 QR code scanning increased 1,200 percent across North America, according to a report from Mobio Identity Systems. Entire article
WWD measures brand success with Milestones iPad app – Luxury Daily 
 
Luxury Daily today – WWD measures brand success with Milestones iPad app; Gucci strays into automotive sector with launch of Fiat vehicle. Entire article
How mobile bar codes enable cross-channel commerce 
 
By Dan Butcher
 
With mobile bar codes, consumers can use their smartphones as a type of scanner, but one that does much more than simply show the price of a product. Entire article
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