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Today’s headlines

Multichannel retail support
Macy’s targets USA Today mobile consumers to drive traffic in-store

NEW YORK – Retail giant Macy’s ran a multichannel activation targeting male users of USA Today’s mobile properties with the goal of driving traffic in-store.

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Multichannel retail support
Mobile sites key to customer loyalty, multi-platform sales: panel

NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.

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SMS increases effectiveness of traditional media: Mobile Marketing Day panel

NEW YORK – SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day.

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Americans more likely to buy smartphone than any other device: Gartner

Consumers in the United States are more likely to buy a smartphone in 2011 than PCs, feature phones, ereaders, media tablets and gaming products, according to a recent survey by Gartner.

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Chanel ignites ecommerce strategy with mobile-optimized Web site – Luxury Daily

Luxury Daily today – Chanel ignites ecommerce strategy with mobile-optimized Web site; Harrods uses Oscar-inspired emails to influence purchase intent.

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Mobile Marketing Day 2011: presentations

Senior execs from USA Today and National Hockey League along with industry experts discussed the state of mobile marketing at this third-annual event Feb. 22 in New York, organized by Mobile Marketer in conjunction with the Direct Marketing Association.

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