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Advertising
Mobile creative will be linchpin in driving in-store retail traffic

The right approach to mobile creative dives deeper than typical banner ads and retailers must make sure their message is clear, concise and incentivized to not only capture a consumer’s attention, but also drive them to the nearest store location.

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Applications
Girl Scouts double down on mobile to drive cookie sales

The Girl Scouts of the USA are using mobile in a few unique ways to help the organization sell its much-loved cookies this year.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Applications
Wrapp hits 1M mobile gift card redemptions

The mobile gifting application Wrapp is seeing success with its business model that lets consumers send friends and family gift cards from retailers including Clarins and Gap.

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Applications
Branding Brand teams up with Nomi to expand mcommerce reach

Branding Brand has partnered with analytics startup Nomi to develop brand-specific, omnichannel applications that aims to enhance the in-store shopping experience.

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Marketing
Does context always trump content in mobile? – Mobile Marketer

Mobile Marketer today – Does context always trump content in mobile?; Oreo partners with Nokia, brings social messaging to another level with global app.

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Advertising
Barneys triggers mcommerce via New York Times mobile ad – Luxury Daily

Luxury Daily today – Barneys triggers mcommerce via New York Times mobile ad; Michael Kors breaks into millennial culture via new Kors Collaboration.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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