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Today’s headlines

Multichannel retail support
Macy’s targets USA Today mobile consumers to drive traffic in store

NEW YORK – Retail giant Macy’s ran a multichannel activation targeting male users of USA Today’s mobile properties with the goal of driving traffic in store.

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Multichannel retail support
Mobile sites key to customer loyalty, multi-platform sales: panel

NEW YORK – Panelists at Mobile Marketing Day 2011 addressed the importance of mobile stores for retailers who want to encourage continued brand loyalty and push multichannel sales.

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SMS increases effectiveness of traditional media: Mobile Marketing Day panel

NEW YORK – SMS can work with every form of traditional media there is and make it interactive, actionable and trackable, according to a panel at Mobile Marketing Day.

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Americans more likely to buy smartphone than any other device: Gartner

Consumers in the United States are more likely to buy a smartphone in 2011 than PCs, feature phones, ereaders, media tablets and gaming products, according to a recent survey by Gartner.

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Chanel ignites ecommerce strategy with mobile-optimized Web site – Luxury Daily

Luxury Daily today – Chanel ignites ecommerce strategy with mobile-optimized Web site; Harrods uses Oscar-inspired emails to influence purchase intent.

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Mobile Marketing Day 2011: presentations

Senior execs from USA Today and National Hockey League along with industry experts discussed the state of mobile marketing at this third annual event Feb. 22 in New York organized by Mobile Marketer in conjunction with the Direct Marketing Association.

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