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Today’s headlines


Multichannel retail support
Target, big brands team up to convert mobile gaming into commerce

Target is betting on branded mobile games to not only snag a group of devout consumers that are known for coming back repeatedly, but also drive in-store traffic through time-sensitive coupons.

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Fulfillment and returns
Best Buy competes with online giants via Ibotta deals

Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash for interacting with brands and making purchases.

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Content
New York, California restaurants aim to differentiate mobile deals without vouchers

With a number of different online coupon and offer services already available to consumers and restaurants, LiveDeal hopes to cut through the clutter by eliminating the voucher that is traditionally needed to redeem deals.

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Software and technology
Tarrytown Pharmacy embraces beacons to personalize shopping

Health Mart’s Tarrytown Pharmacy has rolled out beacon technology throughout its store to provide a more personalized interaction with shoppers as they browse shelves.

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Marketing
Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero – Mobile Marketer

Mobile Marketer today – Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero; NASCAR exec: Marketers failed to take advantage of mobile during Super Bowl spots.

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Advertising
Porsche looks to augmented reality for immersive Panamera experience – Luxury Daily

Luxury Daily today – Porsche looks to augmented reality for immersive Panamera experience; British Vogue, Harrods join forces to propel fashion-forward agenda.

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Columns
Facebook now owns the three most ubiquitous mobile apps in the world

Facebook now owns the world’s biggest social networking mobile app, photo-sharing mobile app and messaging mobile app.

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