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Advertising
H&M ups its mobile repertoire with in-app rewards

H&M is leveraging mobile to not only show off its new bodywear collection by David Beckham, but also incentivize consumers with in-application rewards.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Advertising
Whole Foods flaunts sale items via mobile to incentivize in-store traffic

Whole Foods is using mobile advertising to promote its in-store sale items, as well as bolster foot traffic and product sales.

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Applications
Zillow helps consumers find dream home with iPad app

Zillow has rolled out its first rental iPad application that is designed specifically for renters and offers a shopping experience optimized for the tablet.

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Messaging
Big Red Soda bolsters brand awareness via SMS sweepstakes

Big Red Soda recently partnered with Twentieth Century Fox on an SMS campaign that incentivized movie fans to win tickets by texting.

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Marketing
Is the product upgrade cycle in jeopardy of failing? – Mobile Marketer

Mobile Marketer today – Is the product upgrade cycle in jeopardy of failing?; Taco Bell, ESPN see more than 225K QR code scans for recent mobile campaign.

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Advertising
Mr Porter refreshes style campaign via mobile challenge – Luxury Daily

Luxury Daily today – Mr Porter refreshes style campaign via mobile challenge; Bentley solidifies unique market position via Flying Spur.

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Columns
Facebook’s mobile opportunity this year with social context

It is on pretty good authority that mobile has been touted as Facebook’s next billion-dollar opportunity. Facebook currently has 1 billion users, 600 million of whom access the social network on a mobile device.

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