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Advertising
Has Target forgotten that consumers don’t like to pinch and zoom?

Target’s new mobile advertising campaign that aims to offer consumers coupons for the company’s in-store groceries would have been more successful had it been optimized for mobile.

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Research
Mobile app revenue growing, but support needed from Google, developers

Total mobile app revenues from pay-per-download, in-app purchase, subscriptions, and in-app advertising will soar over the next five years, growing from $8.5 billion in 2011 to $46 billion in 2016, according to a new report from ABI Research.

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Advertising
Google Offers builds mobile database via mobile ad campaign

Google is building up its Google Offers database via a new mobile advertising initiative within Pandora’s iPhone application, pointing to the company’s growing commitment to take a spot at the top of the mobile deals space.

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Applications
Fox rolls out Family Guy app to boast fan engagement

Fox is letting “Family Guy” fans buy ringtones and wallpapers, as well as engage with the show’s characters via a new mobile application.

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Applications
Catalogue mixes catalog shopping and tablets with success

Catalogue by TheFind, the only catalog shopping app on the Kindle Fire, has amassed more than 150,000 Android users.

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Advertising
Nordstrom aims for aspirational consumers via mobile gaming app – Luxury Daily

Luxury Daily today – Nordstrom aims for aspirational consumers via mobile gaming app; Indian consumers to spend $3.6T by 2020: BCG.

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Columns
7 SEO tips to help Google like your iOS and Android apps

Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.

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