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Payments
Mobile payments smackdown: Did Google Wallet just outplay Isis?

The Host Card Emulation feature in Android KitKat for driving near-field communications mobile payments just got a big boost in the form of support from MasterCard and Visa, which could spell trouble for Isis.

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Social Networks
Heineken connects soccer fans to UCL via Foursquare check-ins at bars

Heineken is leveraging Foursquare’s post-check-in ad to connect bar-goers in the United States with the UEFA Champions League.

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Multichannel retail support
Chicago merchants target transit riders on mobile to drive sales

Local merchants in Chicago such as La Fonda Latino Grill and Spoil Me Salon & Spa are participating in the pilot of a new mobile ad network enabling them to target public transportation riders with offers intended to drive in-store traffic.

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Applications
Waitrose hops on board with online grocery delivery through app revamp

British grocer Waitrose is rolling out online ordering functionality within its mobile application, a feature that is already common in Europe but is still up-and-coming in the United States.

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Marketing
Mondelēz prioritizes hyperlocal engagements over branding in year-two tests – Mobile Marketer

Mobile Marketer today – Mondelēz prioritizes hyperlocal engagements over branding in year-two tests; Dannon, Warner Bros. promote Lego Movie with SMS sweepstakes.

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Advertising
Chloé strengthens fragrance reach with Nordstrom mobile ad on The Cut – Luxury Daily

Luxury Daily today – Chloé strengthens fragrance reach with Nordstrom mobile ad on The Cut; Fendi prepares drones to film fashion show live-stream.

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Columns
Mobile commerce becomes key player in omnichannel strategy

The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent.

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