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Advertising
Chili’s drives foot traffic to locations with targeted mobile ordering effort

Restaurant chain Chili’s Grill & Bar is enticing consumers to visit any one of its locations via a targeted mobile advertising campaign that lets them purchase gift cards, browse the company’s menu and, ultimately, order their favorite meals on the go.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Messaging
Omaha Steaks bolsters mobile orders with StarStar initiative

Omaha Steaks has tapped StarStar technology to help the company make it easier for consumers to receive offers and place orders using their mobile device.

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Applications
HotelTonight rethinks tablets with Android booking app

HotelTonight is expanding its footprint with a mobile application that has been developed specifically for Android tablets.

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Revenue
74pc of Valentine’s Day bookings happened within 24 hours of check-in: Priceline

This past Valentine’s Day, consumers continued to rely on mobile to find last-minute bookings, according to new findings from Priceline.

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Marketing
Is Tim Cook’s lack of showmanship hurting Apple? – Mobile Marketer

Mobile Marketer today – Is Tim Cook’s lack of showmanship hurting Apple?; Lexus leverages Facebook newsfeed for mobile-focused effort to drive awareness.

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Advertising
Should luxury marketers climb on the Vine? – Luxury Daily

Luxury Daily today – Should luxury marketers climb on the Vine?; Global branding power pushed luxury conglomerates’ year-end sales figures.

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Columns
Luxury hoteliers’ mobile apps become adolescents

Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.

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