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Today’s headlines


Payments
Apple puts restrictions on in-app purchases

Apple is reportedly prohibiting application developers such as Sony from selling content via iPhone and iPad applications unless the transactions go through Apple’s system.

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Multichannel retail support
Sears delivers physical goods ordered via mobile

Sears Holdings Corp. is letting consumers order groceries, pharmaceutical prescriptions and other products using their smartphones and pick them up at the nearest Kmart or get them delivered.

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Content
CW debuts mobile social virtual stores for Gossip Girl, Vampire Diaries

The CW Television Network is partnering with the Meez mobile social entertainment destination for the launch of two in-application custom branded boutiques targeting teens and young adults.

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Applications
Visa partners with NFL to promote Financial Football apps

Visa, the NFL and players from the Dallas Cowboys and Chicago Bears kicked off Super Bowl XLV week at an event to promote the Financial Football mobile game.

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Advertising
Hugo Boss targets sailing enthusiasts with the Barcelona World Race app – Luxury Daily

Luxury Daily today – Hugo Boss targets sailing enthusiasts with the Barcelona World Race app; The Plaza Hotel streamlines hotel operations with digital concierge service.

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Events
Nonprofit Mobile Day Feb. 16 in Washington: Registration open

Register now for Mobile Commerce Daily’s 2011 Nonprofit Mobile Day Feb. 16 in Washington to learn how Sesame Workshop, American Cancer Society, American Red Cross and Childhood Foundation deploy mobile for marketing and transactions.

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Columns
How to plan an integrated mobile strategy

Marketing strategy does not change much from medium to medium. But new media can trip up even smart marketers by distracting us from the tried-and-true with the shiny-and-new.

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