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Research
SMS mobile coupons preferred over push notifications, bar code scans: report

Mobile coupons are being embraced by consumers, but not all mobile offers are created equal, with 42.3 percent of consumers preferring SMS-based coupons over bar code scanning and push notifications, according to a new report from RadiumOne.

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Advertising
Tory Burch stirs up hype for fall collection via mobile advertising

Tory Burch is letting consumers watch its fall 2013 fashion show through a mobile advertising campaign.

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Marketing
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Payments
Blue Bottle Coffee perks up mobile payments with Square partnership

Chain Blue Bottle Coffee Co. has teamed up with Square with new merchant and consumer-facing initiatives that will let consumers use their mobile devices to buy drinks.

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Applications
Yuma Palms shopping center mobile app drives engagement for on-site retailers

Shopping center Yuma Palms has launched an official branded application with rich, interactive content and promotional offers to engage local shoppers and make it easy for them to engage directly with retailers on a recurring basis.

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Marketing
Dunkin’ Donuts puts Twitter at the center of new mobile campaign – Mobile Marketer

Mobile Marketer today – Dunkin’ Donuts puts Twitter at the center of new mobile campaign; Why is Nook faltering and Kindle going gangbusters?

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Advertising
One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank – Luxury Daily

Luxury Daily today – One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank; Neiman Marcus integrates social commentary with ecommerce guide.

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Columns
Why be mobile-first when you can be mobile-always?

This is a land that puts a premium on “being first” – home to the world’s first electric chair execution (Go USA!); the launch of Albert II, the first monkey in space; and the first obesity drug approved for dogs (yes, that is correct).

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