Advertising Nordstrom, kate spade, T-Mobile use mobile to boost in-store traffic
By Chris Harnick
Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
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Content Amazon expands reach with new Kindle BlackBerry app
By Rimma Kats
BlackBerry users can now read their favorite books straight from their mobile device with Amazon’s new Kindle BlackBerry application.
Marketing Norma Kamali mobilizes fashion exhibit with 2D bar codes to engage consumers
Fashion designer Norma Kamali used 2D bar codes to make her boutique more interactive during Fashion Week in New York.
Banking YellowPepper targets unbanked for mobile services in Latin America
YellowPepper, a provider of mobile financial services in Latin America, has launched YellowPepper Mony, a new service targeted to the unbanked.
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